If you have ideas for a new product, Gethin Roberts has created the perfect guide to help you with The Product Innovator’s Handbook. Although the book is geared toward people with ideas for products in the UK, this is a great reference book regardless of your location. The details and important questions it asks will certainly help you realize if your product idea is viable. David S.

This book has a strong practical aspect on developing a product strategy from scratch. You will find all information on design, manufacturing, selling, business model development, sales channels, go to market strategy and more. The book is well designed from structure perspective and can be very helpful for startups and entrepreneurs to become. Darya Y.

This was a really informative look at the product development process. It was a bit beyond where I’m at in my design process so I’m delighted that I now know what to do when I am finished refining my idea and ready to start the process of bringing it to market. Susan W.

Having been successful in an online competition to win a copy of this book, I decided to give it a go despite having no background in product design. I found the book to be a very enjoyable read and a useful insight into the world of product design with clear language used to explain what I imagine are very technical steps in the process. Hard to see how anyone intending to start the process of having a product designed would not benefit from reading this book first. Paul B.